Roger Montgomery is an investment manager and prolific media commentator. I thought I would quickly highlight how he is using technology to drive his business development and marketing strategies. Basically Roger uses his website (blog) as a ‘content hub’ and republishes and distributes his thoughts, views, video’s etc through a number of other platforms primarily Facebook, Twitter and YouTube. His strategy is to use thoughtful content to initially engage, and then create, followers and ultimately have these individuals invest with him. Only time will tell if he is being successful on conversion but the content and engagement elements are proceeding at pace.
- Roger's website is ranked 9,000 in Australia on Alexa. To give you some context BT Investment Management is ranked 2,500, Perpetual is 12,000 and AMP Capital is 34,000.
- YouTube = 367,000 video views
- 6800 likes on Facebook, 400 conversations
- 1800 Followers on Twitter
- Plus LinkedIn
The other thing to note is that this has been done within the last two years. It will be interesting to see how much more successful his strategy will be in a few years’ time.