Home › Blog

Recent Posts

Tags

advice strategy social media adobe sales business catalyst wordpress tips inbound design agency consumption marketing arts best practice equity managers Facebook new value proposition culture Media Spend newspapers featured mobile measure ROI infographic content organisation brand events client centric copywriting advertising Radio, Outdoor media b2b twitter boutiques digital websites online TV conferences blog

Archive

How long before my Marketing Works Pt2

Darren Connolly - Friday, June 08, 2012

So, to get back to the original question. How long before my Marketing Works? My personal view is that a good brand campaign needs a minimum of at least 3 years as follows:

• Year 1 to analyse, plan, structure, resource-up and get the ball moving.
• Year 2 is for implementation, further gearing up plus review and refinement.
• Year 3+ is for further refinement and the realisation of the benefits of your hard work.

Benefits will come through earlier but given start-up costs it can be the end of Year 2 (18months) before payback is reached and Year 3 before a satisfactory ROI hurdle rate is made. How many companies are willing, or able, to take a 3 year view of their marketing? Does yours?

Pt1 of this article appears in the May edition of the CCM e-newsletter. You can subscribe to future editions at the bottom of this page. 

Comments (0) | Trackbacks (0) | Permalink
Comments
Post has no comments.
Post a Comment




Captcha Image

Trackback Link
http://www.cc-marketing.com.au/BlogRetrieve.aspx?BlogID=4599&PostID=297587&A=Trackback
Trackbacks
Post has no trackbacks.